When Facebook sneezes, the world catches a cold. With close to a billion users, the social network’s minor tweaks to its service are amplified, people take notice, and it becomes news.
The upcoming release of Facebook Timeline, a new way to display user profiles, is no
exception. What do people think about the change? Mashable, the world’s largest tech blog, used Urtak to find out.
22 questions were asked, 13,000 responses were contributed (compared to 16 comments).
What did they learn? Here are some key findings:
46% believe that everyone will love Timeline in 6 months.
69% have been on Facebook for more than 4 years.
83% use Facebook every day.
58% believe that the people who complain the most about Facebook are those who use it most.
61% of respondents say they are Twitter users also.
And interestingly enough, the Twitter users are twice as likely to like stalking people on Facebook.
To learn more, check out the full results, here.
CBC’s 8th Fire is a series that examines the complex, 500 year-old relationship between Canadians of European origin and Canada’s indigenous peoples. In addition to the series, CBC has built an excellent website. The site contains extensive information about the Aboriginal peoples, the history of the relationship, the making of the series, as well as interviews and community places.
CBC is using Urtak on the 8th Fire homepage to capture opinions on important subjects and questions that arise from the documentary. The 8th Fire fan base has contributed opinions on subjects from indigenous education to governance of the indigenous people and their land.
Here are some interesting findings from the results thus far:
72% believe the Indian Act should be scrapped.
87% believe there should be self-governance in First Nations.
96% believe there should be a bigger focus on Canadian Indigenous history taught in grade schools.
75% believe there should be a minimum quota for Aboriginal MPs in the House of Commons.
74% believe there should be an urban reserve in every Canadian city.
Fascinating results. As we learn more about just who precisely is answering these questions, the use of the cross tab tool to dig deeper should provide even greater insights.
(Source: cbc.ca)
We’re excited to announce the addition of Twitter sharing in the Urtak widget! The Twitter button is now on every results card making it easy to share interesting questions and results with friends in your networks.
Click the Twitter icon on bottom left of the results card and a pop-up window will appear.
You can edit the copy to your liking—or just click Tweet to spread the word!
There are no extra steps if you’re the publisher of an Urtak. Continue using Urtak as you normally would and let your community share insights and interesting questions from your site.
**Stay tuned for sharing via Facebook, which we will be rolling out in the coming weeks!**
Did you know that you can discover interesting and unexpected insights by comparing how people answer two different Urtak questions? Our cross tabulation feature makes it easy to compare the results of one question to another. You can choose two specific questions, or use the random button to uncover surprising results.
Using cross tabulation is easy. In the Results of an Urtak, select a question and then click the cross tabulation icon in the top right of the question card.
At this point, you can either choose a question or click random to let the system pick one for you.
The final results of the cross tabulation reveal if the way people answer one question has a significant impact on how they answer a second question. For example, consider two questions from Andrew Sullivan’s Urtak ‘Dish Readers: Who Are You?’
1. Are you a citizen of the United States of America?
2. Do you have a graduate degree?
Cross tabulation reveals that amongst his readers non-US citizens are about 1.2 times more likely to have graduate degrees than US citizens.
Try out the cross tabulation feature using any Urtak’s results to discover what you can find out!
In December I held a QuirksMode reader survey on Urtak. It had 69 questions, and about 55,000 answers were given by about 1,100 respondents. Here’s a partial summary of the findings.
(Source: quirksmode.org)
