Urtak Blog

Five days ago, friend and ally of the Urtak project @heyamberrae put an Urtak up on her blog, and today, after learning many interesting things about her readers (for example, start-up workers tend to be more upset with Obama) her Urtak will collect its 1000th response.

1000 is a huge number. If Amber would have wanted to get 1000 responses from a survey research company, she would have had a hard time spending less than $500 dollars.

Getting 1000 responses from a traditional web polling tool is not easy either. PollDaddy is the unquestioned leader in the web polling space, but if we look at the brands that are able to get 1000 responses with their technology – we see that they are quite large operations, ew.com, latimes.com, seattletimes, among others.

On the other hand, the collaborative approach pioneered by Urtak is so entertaining that getting your poll above 1000 responses is easier than it ever has been. We’ve always believed that the power to find out what people think should be in the hands of everyone, not just large organizations.

Experiences like the first five days of Urtak on Amber’s blog show that we are on the right track. The dream of creating a collaborative public opinion resource is taking shape, and as more people get in the habit of asking each other what they think, the achievement of our goal gets closer and closer.

One thing is clear. If you want to find out what your community is thinking – use the collaborative approach, and let them ask each other questions!