Tip: Cross Tabulation
Did you know that you can discover interesting and unexpected insights by comparing how people answer two different Urtak questions? Our cross tabulation feature makes it easy to compare the results of one question to another. You can choose two specific questions, or use the random button to uncover surprising results.
Using cross tabulation is easy. In the Results of an Urtak, select a question and then click the cross tabulation icon in the top right of the question card.
At this point, you can either choose a question or click random to let the system pick one for you.
The final results of the cross tabulation reveal if the way people answer one question has a significant impact on how they answer a second question. For example, consider two questions from Andrew Sullivan’s Urtak ‘Dish Readers: Who Are You?’
1. Are you a citizen of the United States of America?
2. Do you have a graduate degree?
Cross tabulation reveals that amongst his readers non-US citizens are about 1.2 times more likely to have graduate degrees than US citizens.
Try out the cross tabulation feature using any Urtak’s results to discover what you can find out!